RAL COLOURS opens office in China

Representative Office of RAL COLOURS at Landmark Tower Beijing/German Centre for Industry and Trade
Source: RAL COLOURS

Wednesday, 09. April 2014

RAL COLOURS opens office in China

Sankt Augustin, April 2014. RAL gGmbH has opened its first branch in Beijing for its RAL COLOURS business division. The office is situated at the German Centre for Industry and Trade, in which more than 100 German companies are located. It is supposed strengthen the cooperation with customers and partners in the Chinese economy and administration as a meeting place. At the same time, it is a strong signal that RAL COLOURS wants to expand its market position in China and that this is a long-term commitment.

“Our office in the German Business Center in Beijing will expand marketing communication towards our customers, but also towards our distribution partners and our contact persons in the associations”, explains Dr. Wolf D. Karl, CEO of RAL gGmbH. Morever, target-group-specific trainings and seminars are supposed to increase the knowledge of Chinese colour users about modern colour design. The office in Beijing will be managed by Ms. Yang Yang who has worked with RAL COLOURS in Beijing throughout many years.

Over the last ten years, the China business of RAL COLOURS has developed immensely. “With our new representative office in Beijing, we want to offer even more services to our customers and provide the newest colour know-how. The office is therefore an important addition to the successful market cultivation of our five Chinese distribution partners that offer our extensive product portfolio in all parts of China”, emphasizes Dr. Wolf D. Karl.

The official opening ceremony was held in March 2014 at the Germany Business Center in Beijing and was visited by leading figures from the colour standardization industry, coatings, industrial design, architecture, plastics, packaging and teaching institutions.

Über RAL Farben

RAL ist die weltweit angewendete Sprache der Farbe. Mit den Farbsammlungen RAL CLASSIC, RAL EFFECT sowie dem RAL DESIGN System und dem Kunststofffarbstandard RAL PLASTICS bietet RAL den Farbanwendern in Industrie, Handwerk, Architektur und Design eine vielfältige Auswahl präziser Farbvorlagen. Die Palette der RAL Farben umfasst insgesamt 2.328 Farbtöne. Die Software RAL DIGITAL ist die Basis für professionelle Farbgestaltung am Monitor. Dank der RAL iColours APP für iPhone, iPad, iPodtouch und Android-Geräte können überall schnell und einfach Fotos in allen RAL Farben eingefärbt werden.
Mit seinen Büchern „Colour Master“ „Das Farbwörterbuch“, „Farben der Gesundheit“, „Colour Feeling 2012+“ und „Farben der Hotels“ liefert RAL unverzichtbare Planungsinstrumente für Gestaltungen, Anregungen, Einsichten und Trends für die Welt der Farben.

Kontakt:

RAL gGmbH
Verena Claasen
Siegburger Straße 39
53757 Sankt Augustin
Tel: 02241 / 25516-64
Fax: 02241 / 25516-16
Verena.Claasen@RAL-gGmbH.com
www.ral-farben.de

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