THE NEW STANDARD COLOUR RAL 2017 RAL ORANGE
As part of the revision of RAL's corporate identity, a uniform colour was established across all business areas in 2017. This was a necessary step to set a company colour as the default colour. Because of the large number of cooperation’s and industries in which RAL is active, the demand for the exact colour value has been increased, so it was assumed that there was an overriding public interest. RAL 2017 RAL ORANGE was born and take part in the RAL CLASSIC Colour Collection.
In general, there are many reasons for a company colour: a higher recognition value and confidence building among consumers towards the RAL brand, processes can be standardized and simplified, and communication with the outside world becomes more stringent. At the same time, the need for coordination with partners and external service providers has been significantly reduced. A classic case of colour standardization.
RAL orange has been used as a house colour by RAL for around 15 years. The colour tone Signals creativity, optimism and change and thus visualizes essential properties that have characterized RAL through almost 100 years of company history.