Privacy Statement

1. Our policy for processing your personal data

RAL stands for quality in many areas of daily life. This also applies to the processing of your personal data. To ensure security and privacy of your data it is our policy to collect as few personal data as possible and to process the required data as securely as possible.

For information on what personal data we collect and how we process and use them please read the following:

2. Definition

2.1 Personal Data

Personal data are individual pieces of information about the personal or actual circumstances of a certain or identifiable natural person. (Section 3, para. 1, German Data Protection Act). In other words: these are pieces of information that would permit your identification or can be assigned to you. This includes, for example, your name, address, date of birth, and phone number.

2.2 Anonymous Data

In contrast to this, anonymous data are pieces of information that are disassociated from natural persons or may not be linked to any individual person, resepctively.

2.3 Cookies

A „cookie“ is a piece of information sent from our web server to your web browser. Unless you have actively disabled the acceptance of cookies in your browser they are stored on the hard disk of your computer. They are used in many electronic transactions over the Internet to track the progress of transactions. We use this technology to personally accompany you on your virtual tour of our shop and to keep track of your virtual shopping basket. If you do not consent to the use of cookies you can, of course, place your orders in a different way, for example, by fax or e-mail. For further information please see the article provided by Wikipedia – the free Internet Encyclopedia – at

3. Data Processing

3.1 Logging and evaluations

When you access our Internet pages, certain information is processed by our web server if it is transmitted by the web browser sending the request. This data includes:

  • IP address of the computer making the request
  • Time stamp for the access to the website (date, time, time difference)
  • Name, URL and the volume of data transmitted for the requested pages and data
  • Amount of data transmitted
  • Status of the access to the website (successfully transmitted, not found, etc.)
  • Identification data for the browser used and the operating system
  • The address from which the visit takes place (e.g search machine with the relevant search words used)

This data is processed in the following way:

  • The log files are initially automatically checked for errors, systems faults and security incidents.
  • Manual checks of the accrued log files are carried out on a random basis or in the event of abnormalities.
  • The data in the log files is automatically deleted after it has been used.

RAL reserves the right to save the IP addresses of visitors to our websites for a maximum time period of three months. The logging of this data serves to recognise advanced persistent threats and limit and resolve faults, as well as for ensuring system and data security.

In addition, the data is statistically evaluated in order for us to provide a more interesting and user-friendly service. A product from the company etracker GmbH is employed for this purpose and is described below.

3.2 Use of eTracker Technology

This website uses eTracker GmbH technology ( to collect and store data for marketing and optimization purposes. These data are used to create customer use profiles under an alias name. This may be done by the use of cookies. Cookies allow us to identify your Internet browser. Without being granted a separate permission by the party concerned the information collected by the use of eTracker technologies will neither be used to personally identify the visitor to our website nor to combine the personal data of the person using the alias name. You have the right to object, at any time, to the collection and processing of your personal data, effective for the future.

You can exclude the collection of anonymous data for your future visits using the following link.

3.3 Orders

You may visit all sections of our website and inform yourself without disclosing personal data to us. If you ask us to provide you with documents or products we will need to collect and process some personal data from you to be able to process your request. This information includes, for example, your full name, postal address and/or e-mail address. Some additional information will be needed to allow us to process your order, e.g. the shipment address, your preferred payment mode and, if the occasion arises, your banking or credit card information.

3.4 Disclosure of Data to Third Parties

By voluntarily disclosing your data to us you agree to our disclosing your data to the extent necessary to the third parties involved to be able to process your requested transactions. As a matter of principle, we process your orders from our Sankt Augustin office. In addition, your financial service provider as well as our principal banker will also be called in for the financial settlement of the transaction.

We will, under no circumstances, sell, rent or in any other way pass on your data to other companies without your express prior consent, unless this is necessary to execute your orders placed with us or, exceptionally, required by law.

I you have subscribed to the RAL Farben Newsletter, contact data will also be saved at our service provider K12 Agentur für Kommunikation und Innovation GmbH, Schirmerstraße 76, 40211 Düsseldorf, and used exclusively for sending out the RAL Farben Newsletter.

4. Information

Upon your written request, RAL will provide you with information about the personal data we hold about you.

5. Revocation

You have, of course, the right to revoke your consent to our collecting and processing your data, in writing, at any time.

6. Secure Data Transmission

Any unsecured transmission of data via the Internet may be viewed or altered by unauthorised third parties. Security and confidentiality of your personal information are of paramount importance to us. That is why all transactions involving your customer and credit card details, are encrypted. We use Secure Sockets Layer (SSL) encryption, an encryption technology supported by all leading providers which has become a de factor standard and helps protect the transmission of information between a web browser and a web server.
For further information on this topic please see the article provided by Wikipedia, the Free Internet Encyclopedia, at

7. E-mail and Security

Please bear in mind that e-mails are not protected against unauthorised access, falsification etc.. So please do not send any confidential information (e.g. account number, passwords, etc.) to us by e-mail.

8. Contact

If you seek further information on this statement or our privacy policy, please contact our privacy Officer at:

(*) = prices excl. VAT