Everyone knows that systemic changes are necessary and possible. More is rightly expected from businesses than simply talking about sustainability. Working in a circular, regenerative, ethical and fair way is a requirement. Everyone must do more good things instead of fewer bad things. A holistic approach and inclusivity are important objectives of meaningful renewal.
SHARE + APPLY is correspondingly adjusted to contemporary aesthetics, which facilitates combinations with added value. The colour range for 2023+ intentionally sees itself as a further development of this. Three colours have been retained from the previous year to make it even easier to supplement design elements which already exist. The 15 colours are optimal for phygital (physical + digital) designs. The nuances with a natural look have been inspired by algae and clay-based colours. The more artificial nuances reflect the upbeat mood and exciting creativity of the metaverse. Save resources and if possible, work with materials’ inherent colours as well as agricultural and industrial waste to derive appealing pigments. The market is ready for colour variations.
Design processes have to be conceived and implemented in an even more holistic way. The humanitarian, economic and political events of the last year have made it clear how much everything and everyone is intertwined. Global uncertainties and difficulties need us to expand our view comprehensively. For companies this means changing focus from human-centred to planet-centric design. What’s good for the planet, is also good for us humans.