The colour combinations appearing most frequently in our research can be divided into five basic design directions. They present inspiring colour profiles as points of connection for situation-oriented decisions; for diverse and appealing working and living spaces. In the relationship between people, space and material, colour contributes to wellbeing, provides orientation and order, and makes products tangible in their embodied function and their distinct emotional content.
FOCUS — functional, readable. Everything here is about clarity and purpose. Its focused, highly readable appearance suits environments and interfaces that support concentrated work and ease of use.
FEEL — soulful, tactile. Developed to awaken emotion and depth. Its textile, sensitive character creates a rich atmosphere, ideal for immersive environments and emotionally engaging designs in which delicacy has its place.
RELAX — calm, balancing. Nature-inspired harmonies convey calm and equilibrium. Ideal for spaces and products intended to serve regeneration and wellbeing, physical and digital alike.
COMMUNICATE — welcoming, inclusive. This colour profile creates a sociable and inclusive atmosphere and encourages dialogue and connection. It suits spaces and products designed to support communication and shared experience.
PLAY — lively, experimental. This combination stands for creative energy, innovation and the joy of discovery. Its dynamic, optimistic tone encourages bold experimentation, in spaces, product collections or digital environments.
The profiles are tested starting points, not prescriptions. Take four of the five tones and add one of your own, or pick out a pairing that intrigues you. The report exists so that you are not looking at a blank page; the appropriation happens in your project.