We are currently experiencing a period of transformation, with new design territories emerging whilst simultaneously witnessing a resurgence of importance placed on security, regionality and cultural rootedness. These apparent contradictions present not a conflict, but rather an opportunity for a new synthesis—one that honours enduring and future human values whilst preserving self-determined creative possibilities.
„Envision“ describes our ability to develop future visions that serve as a compass for today‘s design decisions. „Craft“ signifies the meticulous materialisation of this vision through considered design refinement—encompassing persistent shaping, refining and adjustment until the concept attains its desired form.
The palette offers concrete market advantages to the industry and trade sectors: the continuity of selected colours enables efficient transitions between collections and reduces production changeover costs. The new accent colours differentiate products in a competitive environment and appeal to design-conscious buyers. By systematically coordinating colour tones, manufacturers can develop consistent product families, exploit cross-selling opportunities, and expand their ranges more effectively. International validation of colour trends ensures marketability across different regions. Predefined harmonisation, in particular, facilitates the development of compatible collections and significantly shortens time-to-market processes for furniture, textile and product manufacturers.